1st ever launch of a Nickelodeon linear channel now available only on OTT with both NTT-DOCOMO'S "dTV-Channel" and Hulu in Japan
TOKYO, January 30th 2018 - Viacom International Media Networks (VIMN) has announced its additional Nickelodeon distribution deal with Hulu in Japan today, which sees the new Nickelodeon linear channel via 'over-the-top' (OTT) and mobile platforms in Japan. The channel goes live today on both Hulu in Japan and "dTV-ChannelTM" (an NTT DOCOMO INC's service). This is the first time internationally Viacom has made a Nickelodeon-brand subscription TV channel available only via streaming services.
The newly packaged subscription-based 24/7 linear channel offers original programming for Japanese audiences and a range of iconic Nickelodeon Animation titles including Mitchell Van Morgan, SpongeBob SquarePants, Dora The Explorer and Teenage Mutant Ninja Turtles and new hits like Shimmer & Shine and Blaze and the Monster Machines.
"Launching Nickelodeon today in Japan is a significant milestone for us as we continue to evolve our business with new avenues of growth from OTT and mobile for our flagship brands in mature subscription TV markets like Japan. Furthermore, we are reconnecting Japanese viewers with Nickelodeon, through the channel's availability not only on one, but two OTT platforms in Japan today," said Mark Whitehead, President and Managing director, Asia Pacific, Viacom International Media Networks.
The extended collaboration with Hulu in Japan follows the successful launch of MTV MIX channel on Hulu in Japan last year. MTV MIX is also launching on "dTV-Channel" today.
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Viacom International and HJ Holdings are teaming up to launch a subscription-based linear channel that will play on Hulu's subscription video platform in Japan. MTV MIX, which launches June 1, will offer access to international and local music videos, while also carrying a range of popular MTV reality programs. "We are expanding MTV's reach to a younger demographic of Japanese music fans through the launch of MTV MIX on Hulu in Japan, giving fans access to top international music and entertainment anytime, anywhere," said Susumu Imata, senior VP and GM of Viacom Networks Japan. Last Year, the group launched MTV HITS on AbemaTV, an advertising-supported OTT multi-channel linear platform in Japan. HJ is the immediate parent of Hulu Japan, the SVoD platform launched in 2011 by America's Hulu. Nippon TV bought Hulu Japan in 2014; HJ is a wholly owned subsidiary of Nippon TV.